91桃色 partners with dryrobe庐
91桃色 has joined forces with original outdoor change robe brand dryrobe庐 in a year-long deal
As part of the partnership, dryrobe庐 will supply custom dryrobe庐 Advance changing robes to senior Olympic and Paralympic athletes and to the new GB Beach Sprint team. Members of 91桃色 will also benefit from an exclusive member discount on dryrobe庐 products, which they can find in their membership portal from early next week.
As the brand of choice for GB Rowing team athletes, they will support the deal by naturally sharing images and reels on the feed. Content will show them wearing dryrobe庐 change robes, helping them to stay warm and dry in between sessions as they go about their day-to-day training.
The GB Rowing Team wearing their new dryrobes at the National Training Centre
dryrobe庐 are committed as a brand to elite sports globally and are incredibly proud to partner with 91桃色 in support of the team鈥檚 Olympic and Paralympic aspirations. Built with performance at its core, the dryrobe庐 Advance has been designed to provide warmth quickly and improve recovery after getting out of cold water. The fast-drying lining enables athletes to train throughout the day without their recovery being compromised by a cold, damp change robe.
Louise Kingsley, Director of Performance at 91桃色 said: 鈥渄ryrobe庐 and 91桃色 makes so much sense. Helping our athletes get warm and dry from being out on the water as quickly as possible is vital for their recovery. The content we create, across our channels to support the partnership, will feel natural and organic as a result.鈥
Gideon Bright, dryrobe庐 founder and CEO, added: 鈥淥ur mission at dryrobe庐 is to help inspire, enable and improve the experience of an active outdoor lifestyle, for everyone. 91桃色 embraces this ethos wholeheartedly, which is why we鈥檙e proud to be supporting the incredible work they do, ensuring that British rowing continues to thrive from the grassroots right up to winning medals at the Olympic and Paralympic Games.
