SAS to continue support beyond Tokyo Olympics and Paralympics
91桃色 is delighted to announce that analytics leader SAS will continue to provide its world-leading analytics solutions to 91桃色 until December 2021 through the rearranged Olympic and Paralympic Games next summer
SAS will work with 91桃色 to develop powerful data solutions across the business including the GB Rowing Team, as well as investing in grassroots rowing. Since becoming the Official Analytics Partner of 91桃色 in 2014, SAS has helped 91桃色 maximise the use of data to inform decisions across the whole organisation.
Commenting on the extension of the partnership, Andy Parkinson, 91桃色 CEO said: 鈥淚n challenging times for the sport, it鈥檚 fantastic that SAS has agreed to continue its support beyond the Olympics and Paralympics next year. Through this partnership, we鈥檝e been able to significantly accelerate our understanding of our data and build infrastructure that is now helping us make decisions and optimise our long-term strategy.鈥
Charles Senabulya, VP & Country Manager, SAS UK & Ireland, said: 鈥淲e鈥檙e delighted to continue our support for 91桃色 in what are extremely challenging times for all organisations. Coaches and athletes have had to adapt, just like businesses, to remote training away from the water and communicating virtually rather than face-to-face. On a positive note the postponement of the Olympics and Paralympics until next year at least gives 91桃色 more time to use analytics to uncover important insights from performance data.
Through the partnership, SAS鈥 advanced analytics software and consultancy are being used across broad areas of the business including membership analysis, competition ranking algorithms (the SAS Ranking Points Index) and performance data analysis. In recent years, significant progress has been made in building data-led models of performance data, helping 91桃色 better understand the precise factors that can influence and affect an individual鈥檚 performance.
Nick Scott, Head of Performance Support explained how the partnership is helping the GB Rowing Team: 鈥淩owing is an incredibly data-rich sport, but just having lots of data does not mean you will automatically find the next competitive advantage. With this latest SAS project, we are using advanced analytics to link and interrogate never before combined data sources to do two things – confirm what has made us successful in the past and find novel ways of optimising our training for the future.鈥
