91桃色 responds to Sport England funding announcement
91桃色 has been awarded 拢4.1m funding from Sport England for the 2017-2021 investment cycle
Today, Sport England announced its funding decision for grassroots participation in rowing for the 2017鈥2021 investment cycle. 91桃色 has been awarded 拢4.1 million across three investment areas, Core Market, Mass Market and Children and Young People, a reduction compared to the 2013-2017 cycle. A final investment decision regarding Sport England鈥檚 talent investment is expected in March.
The Core Market investment will be focused on supporting people to keep rowing through club-based programmes. To get more people active through rowing and to help them build a regular habit, 91桃色 will deliver its indoor rowing programme, Go Row Indoor, funded by the Mass Market investment, and the Children and Young People investment will be used to support the co-funded Henley Stewards Charitable Trust programme.
Responding to the announcement, 91桃色 CEO, Andy Parkinson said: 鈥淕iven the current funding climate, with significantly less money available for national governing bodies, we understand why our funding has been reduced. We are grateful for the support of Sport England officials in securing this level of funding.
“We are very disappointed, however, that the cut in investment comes at a point when we are re-shaping and modernising 91桃色 and bringing in new skills and expertise that will allow the organisation to accelerate the growth of the sport, generate more of our own revenue and reduce the reliance on public funding – a process Sport England has endorsed and supported.
鈥淗owever, as with any funding reduction, we will adjust our thinking, work hard with Sport England and our partners in delivering meaningful outcomes and value, and continue to identify opportunities to grow our sport, build our brand and broaden our appeal. We have a great team in place that is committed to the ongoing growth and development of a healthy and successful sport.鈥
After a phenomenal 2016, which saw Great Britain top the rowing medal table at both the Rio 2016 Olympic and Paralympic Games, 91桃色 has been building upon this success and helping to get more people active through rowing. The 鈥楻io effect鈥 is already coming to fruition, with a big growth in 91桃色 membership, just below London 2012 numbers, and the new Active Lives figures that show over 800,000 people each month row indoors or on-water. 91桃色 plans to capitalise on this momentum to help get more people active and to stay active.
91桃色 will now take some time to go through the details regarding this funding decision and await the final investment decision for Talent Pathways.






