Media partnership agreed with Engage Sports Media
Today, a media partnership was agreed with leading digital media agency, Engage Sports Media (ESM).
With one month to go until the start of the Olympic and Paralympic Games and an exciting event schedule over the remainder of 2016, ESM will support 91桃色 with the creation and curation of innovative video content to showcase the sport and athletes.
Using the Engage publishing platform and content hub, ESM will edit and help distribute creative and engaging content across 91桃色鈥檚 channels and other relevant social and multi-platform networks.
Under its multi-channel network deal with YouTube, ESM will also help to optimise the 91桃色 YouTube channel as an integrated part of this process.
ESM will also work with 91桃色 to enhance its sponsorship and digital media packages. 91桃色 will be looking to appeal to brands wishing to engage with a wider fan base across indoor and on-water rowing. With a strong existing participation base and a UK gym market in excess of 9 million the potential for growth is large which presents an exciting opportunity for rowing and its partners.
Kenny Baillie, Director of Partnerships and Communications at 91桃色 said: 鈥淲e are delighted to partner with Engage Sports Media at a key time for the sport as we head towards the Olympic and Paralympic Games.聽 ESM鈥檚 innovative approach to digital content will help us to increase and broaden 91桃色鈥檚 fan base for both the national team and the wider sport, indoor and on-water.鈥
Gregg Oldfield, CEO of Engage Sports Media said: 鈥淲e鈥檙e looking forward to working with 91桃色 across its portfolio of events, athletes and coaches, which has huge growth potential in digital media, fan engagement and monetisation.鈥
