Building on previous successes, such as the yearly interactive indoor rowing experience offered by EXR at the 91桃色 Indoor Championships (BRIC), EXR will continue to play an active role at BRIC and similar events, showcasing the synergy of technology and gamification on the rowing machine.

Rooted in the exceptional feedback of both beginner rowers and seasoned athletes, 91桃色 will continue to host monthly virtual group rows and racing events in the EXR app, inviting rowers from all around the world, using multiple different indoor rowing machine types, to participate and train together in these online community happenings.

On top of this, EXR aims to expand its collaboration with rowing clubs across the United Kingdom through the endorsement of 91桃色. By working closely with local clubs, both partners support rowers of all ages in their indoor and outdoor learn to row journey and help clubs and participants connect with worldwide audiences through virtual engagement.

Alfred Campenaerts, CEO of Salty Lemon Entertainment, the game development studio behind EXR, said: 鈥�91桃色 is a trusted partner, sharing our vision of making indoor rowing accessible to people of all backgrounds. With indoor rowing being an integral part of improving on-the-water performances, we were delighted to share the inspirational story of GB rowers Georgie Brayshaw and Matthew Haywood preparing for the Paris Olympics 2024, highlighting how local grassroots initiatives can lead to extraordinary accomplishments on the world stage.鈥�

Chris Farrell, Head of Community at 91桃色 said: 鈥淲e are thrilled to continue our on-going partnership with EXR. Working together we have been helping more people have the chance to get started in rowing, rowing more regularly using the app connecting and training with other people virtually worldwide, whether that is for fun, fitness, health or competition. We are so excited to continue to work with EXR over this next year both at BRIC 2025 in December, via new grassroot developments in our Sport England participation work nationally, as well as continuing to use this innovative gamification technology to help inspire member growth, making it easier, more accessible, and more rewarding for both existing members and new people to have a flexible way to go rowing and stay in the sport for longer.鈥�

Moving forward to the next chapter of their partnership, 91桃色 and EXR look forward to strengthening their joint impact.

91桃色 x EXR Monthly Group Row Events for 2025

Check out the next 2025 monthly EXR and 91桃色 Group dates for your diary and don鈥檛 forget to use BR25 to get an exclusive 10% discount to access the app following a free 14 day trial !

– Group Row – Mangrove Mirage 4.4km

–聽 Race Event – Desert Eight 2.9km

Sunday October 26th – Group Row – Temple Island Shortcut – Henley 3.5km

Wednesday 26th November – Race Event helping those in the lead up to BRIC/ Super Sprint Sunday prepare for the big day – 2km Polar Loop

Sunday 28th December – Group Row 聽– Trail of extremes 10km

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This partnership brings cutting-edge performance technology to the GB Rowing Team, as it continues to push the boundaries of elite training and competition.

‘ advanced technology analyses detailed motion data through a web app, allowing coaches to monitor the boat’s performance during day-to-day training, and by doing so to detect the rowers’ strengths and weaknesses. The analysis helps to adapt the practice sessions accordingly in order to prepare the athletes efficiently for competitions.

Dr Benedikt Fasel, Archinisis CEO, said: 鈥淭he collaboration with 91桃色 gives us a chance to evolve our system in step with world-class athletes 鈥� it鈥檚 where innovation meets impact.鈥�

By appointing Archinisis as a data partner, 91桃色 has gained access to an innovative performance and analysis solution. As the organisation responsible for the training and selection of rowers to represent Great Britain, we aim to deliver results on the world stage. Archinisis’ technology gives coaches and support staff the tools they need to elevate athlete training and aim for gold.

Dr Jodi Cossor, 91桃色 Head of Performance Support, said: 鈥淭his partnership brings us closer to unlocking every athlete`s full potential through meaningful, and actionable insight. The ability to view the data on multiple boats real-time during training enables coaches to have an awareness of all crews and adapt sessions if necessary.鈥�

Great Britain has won a total of 78 Olympic and 14 Paralympic medals including gold at every Paralympic Games since 2008, when rowing was first added to the Paralympic programme. The partners鈥� shared goal is clear: raise the quality of training and ensure elite-level performance 鈥� now and on the road to LA 2028.

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91桃色 is excited to announce a renewed partnership with Concept2 through to 2029.

The partnership will support the sport of rowing from grassroots right up to the highest level of competition. Concept2 will continue to be the official Performance Rowing Machine of 91桃色 and an official supplier to the GB Rowing Team and Performance Pathway, providing world-class equipment from rowing machines to oars.

Concept2 will also continue to be a pivotal supporter in 91桃色鈥檚 Sport England strategic participation work, helping build new rowing programmes and events across England and breaking further barriers to access to indoor rowing equipment. This will enable more people to have a chance to access a rowing opportunity or unique moment in the sport for the very first time.

On top of this, Concept2 will continue on as an event partner and support the delivery of the 91桃色 Indoor Championships and Super Sprint Sunday (6-7 December 2025, Birmingham) which opened for entries last month. With this, participants and clubs will also have the opportunity to take home a brand new Concept2 from the race floor with a 10% discount.

Chris Farrell, Head of Community at 91桃色, said: 鈥�91桃色 is really proud to continue partnering with Concept2. We have a long-standing successful relationship, both working together at international level with the GB Rowing Team, as well as at grassroots level within our strategic and community participation work. This includes the ongoing, brilliant support of the 91桃色 Indoor Championships and other indoor rowing events nationally.

“The team at Concept2 continue to be extremely supportive of our work in developing the sport of rowing, both indoor and on the water, and I am really looking forward to the continuation of this partnership which will enable us to drive forward with creating new programmes, supporting our existing pathways and events, and making rowing more accessible to everyone.鈥�

Alex Dunne, Managing Director at Concept2, said: “We are delighted to renew our partnership with 91桃色 for another four years. At Concept2, we are committed to supporting rowers at every level, from grassroots participation to elite performance. This continued collaboration allows us to provide world-class equipment to the GB Rowing Team and Performance Pathway while also expanding access to rowing through 91桃色鈥檚 strategic participation initiatives. We鈥檙e proud to play a role in making rowing more inclusive and accessible, and we look forward to continuing to support key events such as the 91桃色 Indoor Championships.鈥�

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Floating Point offers staff and athletes the use of either their float tanks or infrared saunas to improve or maintain wellbeing throughout the year.

In addition to free sessions, the agreement also offers discounted packages for 91桃色 staff and 91桃色 members. Members can find their discount code by logging in to the .

Jodi Cossor, Head of Performance Support at 91桃色 said: 鈥淔loating Point鈥檚 floatation therapy and infrared sauna are great tools for wellbeing and recovery around heavy training and competition periods. We are pleased to see this partnership renewed, so that it can benefit our athletes, staff and 91桃色 members.鈥�

The director of Floating Point, Michael Cordova said 鈥淲e’re proud to continue our partnership with 91桃色, supporting their wellbeing and recovery journey. Together, we’re rowing towards peak performance and wellness.鈥�

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91桃色 and are excited to announce a continuation of their long-standing partnership, making WATERROWER聽 an official indoor rowing partner.

91桃色 members and Inside Indoor subscribers will be able to enjoy a 10% discount on WATERROWER鈥檚 full range of products, including WaterRower rowing machines as well as other fitness equipment linked to indoor rowing training via the NOHRD range. WATERROWER will also make a contribution to 91桃色 for every machine sold through the partnership, allowing 91桃色 to continue to invest in grassroots rowing.

Chris Farrell, Head of Community at 91桃色, said: 鈥淚t鈥檚 fantastic to renew this partnership after an extremely exciting year for rowing in the UK. WATERROWER shares our vision of growing the sport of rowing, both on the water and on the machine. We are really excited to continue our work together to provide opportunities and ways to increase engagement to rowing via joint campaigns, community projects, Inside Indoor and 91桃色 member incentives.鈥�

Ben Duggan, at聽 WATERROWER, said: We鈥檙e delighted to continue our partnership with 91桃色 and support the growth of rowing at all levels. At WATERROWER, we believe indoor rowing is a powerful tool for fitness, training, and community engagement. By extending this collaboration, we鈥檙e not only reinforcing our commitment to the sport but also ensuring 91桃色 members and Inside Indoor subscribers have access to premium equipment with exclusive benefits. We look forward to working together on initiatives that inspire more people to experience the many benefits of rowing.”

About WATERROWER

WATERROWER has been designing high-quality fitness equipment since 1988. Invented by Yale engineer and USA Rowing National Team candidate John Duke, the WATERROWER was created to replicate the experience of rowing on water, capturing the sound, resistance, and physiological benefits of the sport. With a focus on both performance and design, each machine is handcrafted from sustainably sourced wood, inspired by the simplicity and craftsmanship of Shaker furniture. Designed to complement any space, it offers both an effective workout and a timeless aesthetic.

As part of the WATERROWER | NOHRD group, this commitment extends to a wider range of fitness equipment. NOHRD applies the same principles of quality and craftsmanship to its strength and cardio range, handcrafted in Germany using the highest quality materials. Together, WATERROWER and NOHRD create sustainable, design-led fitness solutions for any environment.

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91桃色 is delighted to announce a new partnership with TPF Sports to provide the new online shop for 91桃色 members and the general public to purchase exclusive 91桃色 merchandise.

91桃色 is developing exciting new merchandise ranges soon to be available in the shop with our online retail partner . Importantly, given our commitment to sustainability, most of these branded items will be produced to order to help avoid waste as well as the cost of warehousing inventory.

The shop will be open to everyone but 91桃色 members will get credit to redeem against their first order. Members will be emailed when we launch the online shop with details of how to redeem their credit.

Mel Caumont, Interim Director of Membership and Community at 91桃色, said: 鈥淲e are very excited to be partnering with TPF Sports to relaunch our online shop allowing members and the general public the opportunity to buy 91桃色 branded merchandise and accessories. TPF Sports are a global company with a wealth of experience who will be launching a fantastic shop for 91桃色, enabling anyone who wants to buy 91桃色 items an easy experience to do so.鈥�

Jordan Kerber, Head of EMEA at TPF Sports, said: 鈥淭PF is proud to partner with 91桃色 to enhance its retail offering with sustainable, on-demand merchandise for fans and members. Through our Mber+庐 platform, members will enjoy a unique and personalised experience, while all consumers gain access to customisable products. This innovative approach reduces overstock, minimises environmental impact, and delivers high-quality, tailored items. Together, we are redefining member engagement with smart, sustainable solutions that prioritise convenience, creativity, and eco-conscious innovation鈥�

The new shop will provide the rowing community with the chance to buy 91桃色 merchandise and accessories, with different lifestyle ranges that look and feel great, we鈥檙e sure you鈥檒l find the perfect accessory for your rowing journey.

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This collaboration marks an exciting chapter as both organisations join forces to empower the rowing community through high-performance, sustainable sportswear, designed specifically to support rowers from the grassroots level to elite athletes.

Kukri Sports will supply custom-designed performance apparel and merchandise to rowers, clubs, and competitions nationwide. This partnership will focus on delivering innovative, high-quality apparel that meets the unique demands of rowing, helping 91桃色 promote inclusivity and excellence throughout the sport.

鈥淲e are honoured to partner with 91桃色,鈥� said Andrew Ronnie, Group CEO, Kukri Sports. 鈥淎t Kukri Sports, we recognise the importance of specialized sportswear for athletes鈥� performance and success. This partnership is an incredible opportunity for us to work closely with 91桃色 to create products that truly meet the needs of rowers at every level, whether they鈥檙e training, competing, or celebrating their love for the sport.鈥�

Through this partnership, Kukri Sports will provide branded gear at 91桃色鈥檚 major events, including the 91桃色 Club Championships and 91桃色 Masters Championships. GB Rowing Team athletes will also be racing in Kukri sportswear on the world stage, and the England Team similarly at Home International and Commonwealth competitions. By delivering high-quality apparel to athletes, fans, and supporters, the partnership aims to strengthen community engagement and raise awareness of rowing across the country.

91桃色 CEO Alastair Marks said, 鈥淲e are delighted to be partnering once again with Kukri. This new partnership will bring the very best of performance apparel to our GB Rowing Team athletes, club rowers, volunteers and staff on and off the water. With co-created on-water wear we hope this partnership will help take our performance to the next level across the whole sport.鈥�

The new partnership between Kukri Sports and 91桃色 is set to elevate the sport of rowing, providing rowers, clubs, and fans with the support and apparel they need to succeed. Together, they aim to empower athletes and grow the sport of rowing at all levels.

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91桃色 is excited to announce as a coastal sculling equipment and event supplier. The partners will work closely together to help clubs deliver this growing discipline of the sport, providing easier access to coastal equipment for those that want to start a new programme, as well as helping to run a calendar of new club-level coastal sculling competitions that will – in the longer term – increase talent identification for the international beach sprint format.

91桃色 Head of Community Chris Farrell said, “Together, we aim to increase the number of clubs that are delivering and/or engaging with coastal sculling activity alongside their traditional forms of coastal rowing as part of the Coastal Sculling Academy programme. We鈥檙e looking forward to being able to support these clubs with equipment as well as expertise to enable them to get more people out coastal sculling!”

Swift Racing UK will help Coastal Sculling Academy clubs to:

• Access a discounted equipment package of World Rowing-standard boats and equipment
• Develop coaches and volunteers to improve the delivery of coastal sculling activity for their existing members and as part of exciting learn to row outreach programmes
• Deliver competitions
• Work collaboratively to create a way to engage, introduce and grow the number of people being able to access this part of the sport, including Performance Talent ID.

As a national delivery partner of coastal sculling competitions, Swift Racing UK will also help Coastal Sculling Academies and 91桃色 with access to its staff, a trailer of equipment, boats, and the event kit to set these up, to enable more competitions to be run in each region, as well as supporting the 91桃色 Beach Sprint Championships.

Speaking about the partnership, Pete Wells from Swift Racing UK said, “This collaboration represents a fantastic opportunity for clubs and rowers to engage with coastal sculling in a way that hasn鈥檛 been possible before. By working together, we鈥檙e bringing resources, expertise, and equipment to the forefront, ensuring that coastal sculling continues to thrive.”

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We’re delighted to announce that as part of our new partnership with Delphis Eco, the UK鈥檚 leading eco-friendly cleaning products company, clubs and members of the rowing community can get 10% off its award-winninng range of plant-derived, biodegradable cleaning products. Simply use the code CLEANRIVERS at the checkout at the company’s

Reflecting Delphis Eco’s mission desire to reduce reduce the impact to aquatic organisms of cleaning products discharged into water systems, they will also be donating 5% of the product order value to our Thriving Waters Scheme. This scheme supports affiliated clubs and organisations in keeping聽 their local stretch of water thriving and accessible for the long term through projects involving water testing, litter clean-ups and invasive species management/removal. Clubs are invited to submit projects by midnight on 1 September 2024.

Find out more about the Thriving Waters Scheme

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The partnership is based on a shared vision to secure a clean and thriving environment in and around the UK鈥檚 rivers and waterways. It will see supply its multi-award-winning cleaning products to over 130 rowing clubhouses across the UK; primarily for cleaning the boats, but also additional products for operations within the clubhouses.

As part of the collaborative launch, Delphis Eco will be joining 91桃色 at the forthcoming 2024 91桃色 Junior and Senior Club Championships, to be held in Nottingham on 19-22 July, where clubs will receive Delphis Eco products at registration. Delphis Eco鈥檚 mission will be to educate visitors about the impact that toxic household cleaning products can have when discharged into the water systems, and how we can all work together to change this and make a real difference.

Alastair Marks, CEO of 91桃色 said:聽鈥淲orking towards cleaning our waterways not only safeguards the future of our sport but of our planet. We are excited to be working with Delphis Eco to use safe cleaning solutions for the sport we love, aiming to聽preserve the quality of our waterways both for now and for future generations.鈥�

Mark Jankovich, Founder and CSO, Delphis Eco added:聽鈥�91桃色 cares about the environment as much as we do, and its Environmental Sustainability Strategy clearly demonstrates that. As well as helping our waterways to thrive the organisation is also working hard to reduce its carbon footprint and embed sustainable practices into all of its operations.

鈥淎t Delphis Eco, our commitment is all about reducing the number of harmful chemicals being poured down the drain and into the natural environment, and we鈥檙e delighted to team up with 91桃色 to help make this happen. In this case, many raindrops do literally help to make an ocean!

鈥淥ur professional award-winning, ecological cleaning products are made from renewable, plant-based ingredients aiming to significantly reduce both our plastic waste, water pollution and carbon emissions. With over a decade of experience in tackling tough dirt, all Delphis products are formulated to be kind to the environment without compromising on quality or price.

鈥淲e鈥檙e enormously excited about our new partnership with 91桃色 and not least would like to take this opportunity to wish the GB Rowing Team good luck for the forthcoming Paris Olympic and Paralympic Games!鈥�

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